19 Powerful Customer Statistics to Know in 2021

Understanding the latest customer trends and behaviors is essential for businesses looking to stay ahead in today’s dynamic marketplace. Here are 19 powerful customer statistics to know in 2021:

1. Customer Experience (CX) is Key: 86% of buyers are willing to pay more for a great customer experience. (Source: SuperOffice)
2. The Rise of Omnichannel: Companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers. (Source: Aberdeen Group)
3. Personalization Pays Off: 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. (Source: Epsilon)
4. Social Media Influence: 54% of customers use social media to research products. (Source: GlobalWebIndex)
5. Mobile Matters: 79% of smartphone users have made a purchase online using their mobile device in the last 6 months. (Source: OuterBox)
6. The Power of Reviews: 91% of consumers read online reviews before making a purchase decision. (Source: BrightLocal)
7. Customer Loyalty: 73% of customers are more likely to recommend a brand after a positive experience. (Source: Temkin Group)
8. Speed Matters: 53% of mobile site visitors will leave if a webpage doesn’t load within three seconds. (Source: Google)
9. Voice Commerce on the Rise: Voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today. (Source: OC&C Strategy Consultants)
10. Subscription Economy: 15% of online shoppers have signed up for one or more subscription services to receive products on a recurring basis. (Source: McKinsey & Company)
11. Brand Authenticity: 86% of consumers say authenticity is a key factor when deciding what brands they like and support. (Source: Stackla)
12. Sustainability Matters: 57% of consumers are willing to pay more for products and services from brands committed to sustainability. (Source: Nielsen)
13. Chatbot Adoption: By 2022, chatbots are expected to save businesses over $8 billion per year. (Source: Juniper Research)
14. Video Content Engagement: 72% of customers would rather learn about a product or service by way of video. (Source: HubSpot)
15. The Importance of Trust: 81% of consumers say trust in a brand is a deal-breaker or deciding factor when making a purchase. (Source: Edelman)
16. The Role of AI: By 2025, the global AI market is expected to reach $118.6 billion. (Source: Statista)
17. Rise of Visual Search: 62% of Millennials and Gen Z want visual search more than any other new technology. (Source: ViSenze)
18. Ephemeral Content: 64% of marketers say they either have implemented or plan to implement ephemeral content in their social media strategy. (Source: Social Media Today)
19. Voice Search Adoption: By 2024, the number of voice assistants is expected to reach 8.4 billion units. (Source: Juniper Research)

By staying informed about these powerful customer statistics, businesses can better understand their audience, anticipate trends, and tailor their strategies to meet evolving consumer preferences.